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Should I donate appreciated stock or cash?

Financial Toolset Team6 min read

Donating long‑term appreciated assets avoids capital gains tax and still provides a deduction for fair market value (subject to AGI limits). Often more tax‑efficient than cash.

Should I donate appreciated stock or cash?

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Should You Donate Appreciated Stock or Cash?

When it comes to charitable giving, the decision between donating appreciated stock or cash is more than just a matter of convenience. It can have significant tax implications that could enhance the impact of your donation. Although many donors default to cash, donating appreciated securities can often be the more tax-efficient choice. Let's delve into the benefits and considerations of each option to help you make an informed decision.

The Tax Advantage of Donating Appreciated Stock

Donating appreciated stock provides a dual tax benefit that cash donations do not. When you donate long-term appreciated securities—those held for more than a year—directly to a qualified charity, you are entitled to a tax deduction based on the stock's fair market value. More importantly, you also avoid paying capital gains tax on the appreciation.

Quantifying the Tax Benefits

Consider a scenario where a couple in the highest tax bracket wants to make a $100,000 charitable donation:

This example illustrates how stock donations can increase your tax savings, allowing you to contribute more effectively to your chosen cause.

Maximize Your Giving with Strategic Approaches

Here are some strategies to maximize the benefits of donating appreciated stock:

Real-World Scenarios

Imagine you have $50,000 in stock with a $30,000 cost basis. Donating this stock directly to a charity instead of selling it first can save you $5,626 in federal taxes. This includes $1,666 in avoided capital gains tax and $3,960 from the charitable deduction. These savings allow you to donate more than 20% additional funds to causes you care about.

Important Considerations and Common Mistakes

Before donating appreciated stock, ensure you meet these conditions:

When Cash Donations Make More Sense

If your securities are worth less than their purchase price, it's often better to sell them and donate the cash. This way, you can claim a charitable deduction while using the capital losses to offset other gains or up to $3,000 of ordinary income, thanks to tax-loss harvesting.

Bottom Line

For those holding appreciated securities and itemizing deductions, donating stock directly to charity is generally more tax-efficient than cash donations. This approach allows you to maximize your tax savings and increase your contribution's impact. However, personal circumstances vary, so consulting with a tax and investment advisor is crucial to determine the best strategy for your situation. By making informed decisions, you can ensure that your charitable giving is both meaningful and financially savvy.

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Donating long‑term appreciated assets avoids capital gains tax and still provides a deduction for fair market value (subject to AGI limits). Often more tax‑efficient than cash.
Should I donate appreciated stock or cash? | FinToolset