Calculadora de Gasto Publicitario de Punto de Equilibrio
Key Financial Terms
Understand the essential concepts behind this calculator
CAC (Customer Acquisition Cost)
The total cost of acquiring a new customer, including marketing and sales expenses.
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LTV (Customer Lifetime Value)
The total revenue a business expects to earn from a customer over their entire relationship.
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ROAS (Return on Ad Spend)
A marketing metric that measures revenue generated for every dollar spent on advertising.
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Preguntas Frecuentes
Preguntas comunes sobre Calculadora de Gasto Publicitario de Punto de Equilibrio
El ROAS de punto de equilibrio significa Retorno de la Inversión en Publicidad. Le indica cuánto ingreso necesita generar de sus anuncios para cubrir sus costos.
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Sources & References
ROAS Calculation Standards
Industry-standard formulas for calculating return on ad spend, profit margins, and break-even points for digital advertising.
Industry ROAS Benchmarks
Average ROAS by industry, platform, and campaign type from analysis of thousands of advertising accounts.
Profitable Ad Scaling Strategies
Best practices for setting target ROAS, scaling profitable campaigns, and optimizing profit margins in digital advertising.