Calculateur de seuil de rentabilité des dépenses publicitaires
Key Financial Terms
Understand the essential concepts behind this calculator
CAC (Customer Acquisition Cost)
The total cost of acquiring a new customer, including marketing and sales expenses.
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LTV (Customer Lifetime Value)
The total revenue a business expects to earn from a customer over their entire relationship.
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ROAS (Return on Ad Spend)
A marketing metric that measures revenue generated for every dollar spent on advertising.
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Questions Fréquentes
Questions courantes sur Calculateur de seuil de rentabilité des dépenses publicitaires
Le ROAS de seuil de rentabilité signifie retour sur les dépenses publicitaires. Il indique le montant de chiffre d’affaires que vos campagnes doivent générer pour couvrir l’intégralité de vos coûts.
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Sources & References
ROAS Calculation Standards
Industry-standard formulas for calculating return on ad spend, profit margins, and break-even points for digital advertising.
Industry ROAS Benchmarks
Average ROAS by industry, platform, and campaign type from analysis of thousands of advertising accounts.
Profitable Ad Scaling Strategies
Best practices for setting target ROAS, scaling profitable campaigns, and optimizing profit margins in digital advertising.