How the estimate is calculated
Value = annual net profit x a profit multiple. The calculator takes your average monthly net profit (or revenue times margin), multiplies it by 12, and applies three published multiples for your type of business:
- Low: 1.1x, the average multiple of distressed sales on Empire Flippers (businesses that sold for 1.5x or less).
- Typical: the category average from Flippa's H1 2026 sold deals.
- Top quartile: the top-quartile multiple for the same category from the same report.
Where your business sits between them is our own scoring, shown line by line: age, trend, owner hours and traffic concentration each score +1, 0 or -1, and fewer than 12 months of data scores -1. The total divided by 4 moves the estimate from the average toward the top quartile or toward the distressed multiple.